Raised consumer awareness for Aetna’s “What's Your Healthy” campaign and positively distinguished Aetna from other providers in the marketplace.
Raised awareness of Kaplan Test Prep via an animated video series targeted to parents and students on social media channels.
Transformed legacy on-campus lead generation efforts to a digital-first strategy that resulted in improved AOV and revenue.
Launch 'Are you Ready?' Campaign
Launch 'Score Predictor' Campaign
Launch 'What's Next?' Campaign
Leveraged proprietary survey data to created a series of infographics that positioned Kaplan Health as a thought leader. Infographics were published on the blog and promoted on social media channels.
Developed a series of social tiles that answered student questions about the New SAT. Distributed organically on Facebook and Twitter.
Conceptualized and developed a series of videos designed to illustrate the difficulty of the New SAT. Videos were distributed via paid media support on Facebook and within the 'new SAT resource center' on Kaptest.com, to position Kaplan Test Prep as an authority in the space.
Created and scaled a process for blog development across 9 test communities focusing on editorial and improving SEO. Increased organic traffic sessions by over 165% YOY.
In partnership with creative agency, created and produced a series of live action videos that were distributed as preroll on YouTube and video networks to raise brand awareness for Kaplan Test Prep.
Helped moms add a little “wow” to their weeknight meals by serving and sharing simple Velveeta and Ro*Tel recipes.
Check list designed to provide prospective students a step-by-step overview of the admissions process.
Developed landing environment for 'Relax' branding campaign, designed to provide valuable resources to help guide students on their path to what's next. Launched master brand social accounts in support of brand awareness campaign.
Challenged consumers to “rethink” what it means to be clean while positioning Listerine as a simple solution to get a cleaner, healthier mouth.
